Alesso Heroes (Voice of Addiction) ft. Ossi

Cancer Society of Finland: Voice of Addiction A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not. Advertising Agency: Havas Worldwide, Helsinki, Finland Creative Director: Marko Vuorensola Art Director: Jon Gustavson Copywriter: Marko Vuorinen Account director / Planner: Johanna Vuorensola Communications Consultant: Laura Lyyvuo Web Developer: Mika Niemi Production Company: Cocoa Mediaproductions Producer: Ville Salminen Directors: Tom Hakala, Hamy Ramezan DoP: Johan Wasicki, Ville Salminen Editor: Janne Kilpeläinen 1st AD: Siiri Koponen 1st AC: Sonja Huttunen Gaffer: Miska Rämö Colorist: Joni Kuusisto Set designer: Carolina Simberg Stylist: Siiri Sirviö