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Our brand film is here! “Dive In” is a 3D animation film we created that brings our brand mascot, the arctic fox to life, and portrays the values we strongly believe in – relentless optimism and perseverance in pursuit of a creative dream. In the film, the arctic fox’s dream is to catch a lemming that has so far managed to elude its grasp. But the going is not easy. The fox faces many dangerous obstacles, all of which possess potentially disastrous consequences. Will the fox be able to conquer its fears and hurdles, and achieve its dream? Watch to find out! We are a backpack brand that believes in the power of a creative dream. We encourage our community to overcome their fears and dive into their dreams. It doesn’t matter if your dream is consistent or keeps changing – we believe in chasing them with relentless optimism, and allow our backpacks to be a conduit to achieving your goals. Visit our website – – to learn more! Film Credits: Creative Agency & Produced By - Humour Me Branded E
