Talking about the revenue-sharing model, Ms Jayanthi Devarajan said that simplifies

‘’ enables producers to release their content globally with ease. Producers can release their cont ent on this platform for a period from 15 days to 180 days before taking it to other subscription based OTT pl atforms. ‘’ accepts a video content only when it adheres to the recommended specifications and premium quality, and has a minimum duration of 15 minutes. It follows all the guidelines the regulators have in place for the OTT platforms. In addition, it also sticks to internal guidelines to ensure that the content is suitable for public consumption.  Commenting on the value ‘’ brings to producers, and customers, Ms Jayanthi, said, “In the backdrop of the Covid-19 pandemic, people are skeptical of watching movies in theatres. ‘’ comes as a win-win for both producers and viewers. It lets producers release movies globally. They can recover the production cost quickly and in a transparent manner. And customers can watch their favorite movies from the safe environ