The new rules for the mandatory marking of internet advertising came into force from september 2022

IN TODAY’S VIDEO ● What must be marked ● What the liability is for non-compliance with the requirements for the marking of advertising Coming up in this video ● How to distinguish advertising from information of a reference or informational nature ● Whether the following must be marked: - press releases - information about partners - posts in social networks How to distinguish advertising from information of a reference or informational nature From September 2022 the new rules for the mandatory marking of internet advertising came into force. From September 2022 the new amendments to the Russian Code of Administrative Offences took effect. They provide for liability for a failure to comply with the requirements for the marking of advertising. ELENA SOKOLOVSKAYA - partner, Head of Antitrust Practice, Pepeliaev Group Subscribe to our business newsletters: ● Bankruptcy ● General legal digest ● Tax digest ● And more. To subscribe to our newsletters, please access your personal account on our website (or register) and select the necessary subscriptions - login/registration Link to our official Telegram channel: To search on the Telegram App: @Pgp_official All our Telegram channels #advertising #internetadvertising GENERAL TERMS on the marking of internet advertising 1. Internet advertising demonstrated in Russian must be marked 2. Information about advertising needs to be sent to the Unified Register of Internet Advertising (URIA). Including the following information about: ● advertisers ● advertising distributors ● operators of advertising systems GENERAL TERMS on the marking of internet advertising The marking of advertising means: ● the advertising data operator (ADO) assigns an identifier to an advertisement ● placing an “advertisement” mark ● information about the advertiser on the creative input NO MARKING IS REQUIRED ● in email newsletters ● in push-notifications IMPORTANT! the information is submitted only through the ADO the authority to record, store and process the information disseminated in Internet advertising has been vested in Roskomnadzor WHAT MUST BE MARKED? All digital advertising published in Russia, including: ● banners ● videos/broadcasts ● advertising by bloggers ● etc.