Sam Hill & The Nukeproof Giga Gluttony is not a sin

When some athletes relax after achieving a big result or title, others use the momentum to strive forwards, the taste of victory is a motivation to aim for greater heights and more glory. Sam Hill is an embodiment of this philosophy, the last stage win or in his case championship is the foundation for the next (sure he enjoys it, but can fault the man’s motivation). The Nukeproof Giga is the embodiment of this, when enough is never enough. Gluttony for success is not a sin. Sam is riding his custom spec’ ed Giga 290c carbon frame featuring his Signature Nukeproof components: Edit by Mark Garic Filmed in Sam’s back yard #itsanattitude