Made To Thrill (Official Case Study for Toyota 86 Campaign Middle East)

Made To Thrill was a major Middle Eastern advertising campaign used to launch the all new Toyota 86. The campaign encompassed press, poster, real world, Facebook and mobile app activations to help drive awareness of the car across Dubai, Saudi Arabia and other major Middle Eastern markets. Campaign elements: Toyota 86 AR - Augmented reality driving game on iOS and Android devices To date (1 year after release as of 20/06/2013) the app has over 600,000 combined global downloads and continues to grow on a daily basis. The app won 2 Silvers at the Dubai Lynx awards 2013 and an Emerald award at the MENA Cristal awards 2013 in Lebanon. The app can be downloaded at: Apple App Store: Google Play: Thrill City - The first mobile app on iOS and Android that enables the user to drive a Toyota 86 on the real streets of Google Maps. To date (1 year after release as of 20/06/2013) the app has over 150,000 combined global downloads and continues to grow on a daily basis. The app can be downloaded at: Apple App Store: Google Play: Passenger 86 - A Facebook game that enables people to take their friends on a thrilling ride. Advertising Agency: Drive Dentsu (Dubai) Production Company: Fuerte International (UK) Production Company: Sydner & Clyde (UK)