Guest
When it comes to really difficult decisions, I cannot ignore my heart. What I’ve learned is that my heart knows where I belong and what I’m meant to do. Oftentimes, I find my happiness after venturing into the hardest of decisions and the stickiest of messes. The best rewards often come with the biggest challenges. I can’t believe where I am today, and I’m not even close to where I want to be. And to be clear, I’m not not motivated by a dollar amount or the number or the number of followers. Unlike other companies who’s main goal is to sell or get investors, that’s not mine. My goal is to build a legacy brand with the best products that will live on after I die. My goal? Impact. I want grow and impact as many women as I can, while I can. To me, that’s the fun. That’s my motivation. You can ask Sam - I never look at the numbers. I’m purely excited by the creation process and then seeing you make my designs a part of your life. I LIVE for that. That is what fuels my 17 hour work days 7 days a week. Some may say I’m unhealthily addicted to my job but I don’t care what they say - what an absolute gift it is to be given the opportunity to have a career that aligns with my childhood dream, my passion and my mission. I feel lucky everyday. This week I found out that @popflexactive made the #INC5000 list 😳 We were named one of the fastest growing companies in North America. Apparently there are 33 million of them. And guess what? We’re just a tiny team. Made up of mostly women and Sam 🙂 I’m grateful for the opportunity to be surrounded with some of the kindest humans in the world: ideating, problem solving, and creating cool things every single day. From being days away from tossing out my brand and business a few years ago…to now this? Like I said, the most amazing things come after the toughest challenges. I’ve still got a lot of work to do though - especially finding peace with my parents. It’s a difficult, emotional subject and there is a section of my heart that is still numb with pain. I’ll figure it out one day. ♥️Cassey
