Shepard Fairey: Obey 1998 Interview: The originator of the Andre the Giant thing.

While working for the Lambesis advertising agency, we proposed including a VHS “magazine“ (Channel A) with every pair of skate shoes sold for client Airwalk. Marketing students will be familiar with the campaign from Malcolm Gladwell’s book, The Tipping Point. The interview was conducted at the BLKMKT offices in San Diego, California at a time when Shep was gaining notoriety for the Andre the Giant campaign, but was not yet the international art star who helped Barrack Obama get elected. We later went out a