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Based in Erding on the outskirts of Munich, Germany, the ERDINGER Weissbräu, the largest family-owned wheat beer brewery, has unveiled the latest phase of its ‘never skim an ERDINGER’ campaign featuring brand ambassador and Liverpool legend Jurgen Klopp. Wolfgang Kuffner, ERDINGER Weissbräu marketing director, explained: “Jürgen Klopp personifies the pursuit of excellence that we strive for in every ERDINGER Weissbräu beer. “By coaching the bartender to ‘never skim an ERDINGER’ in our first campaign together, he helped people understand that wheat beer needs a big foamy head to help retain its freshness and soften it in the mouth to give a smooth taste. “Our latest collaboration sees Jürgen revisiting The Dovedale Towers pub in Liverpool to enjoy a glass of ERDINGER Weissbier but this time it is the bartender who stresses how important it is not to forget the yeast – the Best Bit.” #Klopp #LFC #Liverpool Get exclusive podcasts and video content direct to your inbox every week for FREE by joining the Blood Red Club. Sign up at Listen to our Blood Red podcasts: Join our Blood Red podcast group on Facebook: Visit the Liverpool ECHO website: Download our Liverpool FC app for free: Apple - Android - Follow us on Twitter: Follow us on Facebook: Follow us on Instagram: Follow us on TikTok: @bloodred_lfc Subscribe to us on Twitch:
