B-side of 'She's So High'. Produced by Steve Lovell and Steve Power. Recorded in the same session as 'She's So High', this Seymour-era song was briefly considered as a possible A-side. It's easy to see why. Unlike its introspective flipside, 'I Know' is a bare-faced 'indie dance' production number (especially the extended version on the 12-inch and the CD.) Self-consciously trippy, it clutches the coat-tails of 1990's biggest music phenomenon - the shuffling dance beats of Manchester. Graham now acknowledges, “Obviously, we used that [beat] as a stepping stone to getting noticed.“ Despite its pleasant harmony vocals, the song is vapid, of note chiefly to those who cannot get enough backwards guitar. A keen fan of Syd Barrett's Pink Floyd, Graham's versatility as a guitarist was important in Blur's shift from Seymour's ragged punk towards a more psychedelic sound. For the next year, Damon's lyrics would skirt lethargy and me
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