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[ENG] Here is the episode 2 of our series “France Korea Next Generation” by the French-Korean Chamber of Commerce and Industry (FKCCI) in partnership with the French Embassy in Korea! Today, meet with Sandra, Younes and Marguerite, who share about their journey and passions in Seoul. Subtitles are available in English and in Korean ! 0:13 Sandra MEYNIER KANG Sandra, 35 years old, has been living in Korea since 2010 and founded her ready-to-wear brand in 2012 called SMK. After a total questioning of her lifestyle and consumption patterns during the summer of 2014, her brand has evolved towards ethics, eco-responsibility and circularity. Since 2017, with all these values, she has specialized in dancewear, a very competitive niche market in Korea. For her, Korea is a fascinating country in terms of means of production, logistics and raw materials. The way to develop a fashion brand is completely different from what can be done in France. Korean customers are also very demanding about the products they buy
