On the Verge featuring Thirty Seconds to Mars

This Is War solidified itself as a headline-making album for 30 Seconds to Mars prior to its release with the much-publicized $30 million lawsuit and reconciliation with Virgin Records. Then came the “Faces of Mars“ campaign, which set a marketing precedent that made fans a part of musical history. Through the operation, 30STM invited both the Echelon and common folk to summits in eight countries and online, where they recorded verses for the album. As if that werent enough of an undertaking, photos of frie