The original idea for film appeared after the incident with Madonna and the hydrangea at the 68th Venice Film Festival and its huge resonance afterwards. I presented the hydrangea to Madonna and didn't expect she would loathe that flower. I was amused by how people were reacting to what Madonna did and said. I've looked up on the Internet and saw thousands of resentful comments and parodies by her fans, who claimed not to listen to her music any more, as well as TV news and shows investigating who is right
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