PUMA x JAHNKOY campaign video

For the debut collection with PUMA, JAHNKOY brings it's signature aesthetic to streetwear silhouettes, reimagining them with artisanal detailing and vibrant patterns. Inspired by traditional Russian ornaments and folk references, the PUMA x JAHNKOY collection reflects JAHNKOY’s artistic vision and celebrates cultural heritage, craftmanship and sustainability. In this spirit, the collection’s footwear is made using responsibly sourced and recycled materials to reduce waste as well as organic cotton for the apparel. MUSIC by KOMON