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The athlete is at the heart of innovation at adidas. Their quests, their ambitions, their dreams. Understanding elite athletes and how we can support them fuels our approach to how we take sport forwards. What does an athlete need to win the Western States? How can we help unlock the marginal gains needed to break a marathon world record? What does it take to power the athletes attempting to do something no one else ever has? When we innovate at adidas, we work hand-in-hand with the best athletes in the world to understand performance, resilience and an elite mindset. So we can create only the best for the athlete. This year, when the lights went down on the adidas Road to Records and the races were complete, we got to work with our top athletes on whats next. Watch this space. Find out more at Follow us: Instagram - Twitter - TikTok -
