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Location: Stanislavsky Electrotheatre (Moscow, Russia) Dates: 21-23 October 2015 A first of its kind performance combining artistic choreography and cutting edge technologies was staged to reveal the new sedan by BMW. A ballet dancer, his holographic copies and dynamic imagery interacted on stage creating a memorable multimedia performance. Sila Sveta produced the content and video shooting for this award-winning project. Agency and Concept: Departament Event Marketing Holographic Setup, Visuals and Shooting: Sila Sveta Producers: Evgeny Mishin, Alexander Us, Aleksey Rozov, Denis Astakhov Art Director: Arthur Kondrashenkov Project Manager: Sveta Yermolayeva Supervisor: Maxim Chepukhalin Technical Director: Mursal Mamedov Designers: Vitaly Babich, Filat Matveev, Sergey Maslov, Daria Shurkina, Nastia Chamkina, Anatoly Belikov, Vitaly Zykov, Alexey Churochkin, Maksim Bitiukov, Polina Sukhanova Director of Photography: Evgeny Arkhipov AC: Konstantin Bykovskiy Tec
