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Commenting on the launch, Mr. Venkatesh Vijayaraghavan, CEO & Director - FMCG, CavinKare said, “This foray into the men’s grooming category, which is expected to cross $1.2 billion by 2024, marks a significant step in the Cavi nKare 2.0 growth strategy. The pandemic has opened many opportunities for all industries, but it has been a game cha nger for the beauty and hygiene category. We have seen an increased interest among the urban male consumers for personal grooming products. Hence, we have used our strength - R&D - to develop an entire product line specifically curated to match the needs of urban male consumers.” The newly launched BIKER’S brand comprises products like 2-in-1 shampoo-conditioners, beard oil, beard cream and shower gel to satiate the needs of urban male. With an avid interest from men towards personal grooming products, the brand will offer head-to-toe solutions for all the damages caused due to long commute and stress. Enriched with the goodness of ingredients like Mor
