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In this animation, we explain what Atomic Design is and why you should be using Atomic Design in your next web design and build. If you’re responsible for a company website, you’ll be familiar with the problem. How do you keep your site current, compelling and consistent with your brand – without incurring huge costs, consuming vast amounts of time or creating a less-than-ideal user experience? Having spent years working at the frontier of web design and development, Proctors has an answer. It’s called Atomic Design and it’s an approach our in-house team of digital designers, web developers, QA testers and dev-ops engineers have been applying with outstanding results for clients on a global scale. It’s pretty commonplace for websites to have hundreds of pages, featuring thousands of products and multiple brands. While it’s great that businesses are continuing to grow their online presence, for many, it means keeping their websites consistent is proving to be a challenge for web designers: what’s good for business can be bad for brand. If all of a sudden you want to make a ‘quick’ change to one part of your site, it easily becomes a very time-consuming project – for example, if your new brand guidelines state buttons on your company website must be of a specific size and colour. Whether you need to ensure the change is implemented site-wide, or that any amends you make don’t impact the rest of your site’s elements, it’s easy to end up with a design that’s a little off-brand. In this first chapter of our Designing at Scale series, we’ll take you through the tried and tested methods we use to futureproof our clients’ websites and systems, and how we deliver digital success fit for an increasingly competitive world. Read more through our three part blog series: Part 1: Saving time, money and resources using Atomic Design Part 2: How semantic naming future-proofs your website Part 3: Breathing life into your website with motion design To see more of our work and stay up to date, give P S a follow: • Website: • Facebook: • Twitter: • Instagram: • LinkedIn: . . . . . . . . . . . . . . #atomicdesign #branding #brandingmaintenance #patternlibraries #webdesign #uidesign #designsystem #designsystems
