#Tupperware Files for #Bankruptcy After #Decades as a #Kitchen #Staple

Tupperware Brands Corporation, the iconic American maker of food storage containers, has filed for Chapter 11 bankruptcy. This announcement comes just months after the company shuttered its last U.S. manufacturing plant in South Carolina, signaling the end of an era for the beloved brand. Tupperware, founded in 1946, became a household name in the 1950s thanks to its innovative products and the famous “Tupperware parties.“ Despite its legacy, the company has struggled financially in recent years. The closure of the Hemingway, South Carolina plant, along with mounting debt and a difficult macroeconomic environment, pushed Tupperware into bankruptcy. CEO Laurie Ann Goldman remains hopeful, stating that the company will continue to operate and serve customers during this transition. Tupperware aims to transform into a digital-first, tech-driven company as part of its turnaround strategy. The brand is now focused on restructuring and exploring strategic alternatives to emerge stronger in t