What convinced British citizens to send in their taxes on time — and resulted in San Diego residents reducing their energy consumption? Learning that their neighbors were doing it. Behavioral psychologist Wendy De La Rosa shares the surprising power of our peers and how we can use it to improve our financial habits. Managing your money can feel scary and complicated, but it doesn’t have to be. In this TED series, behavioral scientist Wendy De La Rosa explains why we spend too much and save too little — and shares easy steps to help us achieve a more secure financial future. Watch more of Your Money and Your Mind with Wendy De La Rosa here: Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know. Become a TED Member: Follow TED on Twitter: Like TED on Facebook: Subscribe to our channel: TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at
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