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Thousands of #Hindus participate in an annual holy ablution ceremony in the Ganges River. They believe that bathing in the sacred river at this time will purify them of all sin and bring divine blessing upon them. Historically revered for its healing attributes, the #Ganges is now said to be facing extreme #pollution challenges as it’s now tainted by Industrial waste and human remains. Can this iconic #river be restored to its former glory? For the answer, watch our #documentary 'Cry of a River.' -
