Gamification is the practice of incorporating game elements and mechanics into the design and functionality of a car configurator tool. To enhance the immersion and engagement of the experience, I prioritized specific interactive features such as the Slicing tool, fully rigged suspension, physics-based animation, and a multifunctional tailgate. Link to the experience Integrating gamification into a configurator allows car manufacturers to create a more enjoyable and interactive car-building experience for users, as well as aiding them in making informed decisions regarding the available features and options.
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