Go Woke Go Broke: The fall of mighty brands to the woke agenda

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30 May 2024

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After decades of domination, great American legacy brands like Bud Light, Ben and Jerry’s and Target have taken a financial and reputational hit because they decided to hop on the woke bandwagon. Sky News All Stars Rita Panahi, Megyn Kelly and Piers Morgan chronicle the meteoric fall of these brands and ask if they will ever recover and win back their loyal customer base.

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