Key Colours: A/W 24/25

As we head into 2025, consumers will continue to grapple with ongoing economic, political and environmental crises. A sense of uncertainty about the future will remain a dominant force. WGSN and Coloro - The Color Code present their Key Colours for A/W 24/25, which are aligned with influences that will drive consumers, including a focus on wellbeing, creativity, the environment and technology. The Key Colours for A/W 24/25 are Intense Rust, Midnight Plum, Sustained Grey, Cool Matcha and Apricot Crush.