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Back in ’87 everything was big. Big hair, big sweaters and one big problem. Wine was in and beer was out. Kiwi guys pretended to like wine to fit in, but they never stopped thinking about beer. Luckily neither had Morton Coutts of DB Breweries. Morton figured if guys were drinking wine to appear more sophisticated, he’d brew a more sophisticated beer. A premium lager that was both crisp refreshing, but still full of flavour. He called this beer Export Dry. 25 years later, guys can still say no to wine thanks to Export Dry. Credits: Agency Creative Chairman Nick Worthington Creative Director Levi Slavin Art Director James Tucker Copywriter Simon Vicars, Levi Slavin Senior Account Director Tim Ellis Account Manager Patrick Rowley Planning Director James Hurman Planner Hayley Pardoe Client Russell Browne, Export Marketing Manager, Clare Morgan, General Manager Marketing Digital: Agency Producer Jen Storey - James McMullan Digital Creative Direc
