Guest
5 productions. 4 countries. 3 continents. This sonic experience is the reveal film for the first Lexus all-electric car. The creative challenge was to express the imperceptible side of nature through sound, exemplifying the erosion between driver and natural world. Logistically, this was my first time directing any part of a shoot remotely (about 75% remote), which at one point involved directing two productions in Japan and Thailand simultaneously. Very fun challenge, ultimately made graceful by all the amazing people who contributed around the globe. Friends have asked how much of the footage we filmed ourselves, so I’ll come out and say there are THREE shots in this video we licensed instead of filmed. See if you can guess them! xo Slain –––––––– CREDITS –––––––– Executive Creative Director: Hiroyuki Ito Director: Caleb Slain Agency (Dentsu) Creative Director: Masashi Sada Art Director: Hirofumi Isoya Planner: Daisuke Matsunaga Planner: Takahiro Hasegawa
