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Лучше любить чем воевать, с новым деодорантом Axe, режиссер Руперт Сандерс из MJZ, играет на концепции, что мужчины менее агрессивны, когда они находятся в любви. Ролик действительно позитивный и только в последний момент понимаешь, что рекламируется - Agency: BBH Producer: Ryan Chong Creative Director: David Kolbusz Creatives: Daniel Schaefer and Szymon Rose, Jack Smedley, George Hackforth Jones Assistant Producer: Laura Graham Production Production Company: MJZ Director: Rupert Sanders Executive Producer: Debbie Turner Producer: Laurie Boccaccio Director of Photography: Greg Fraser Editorial Editing Company: Work Editor: Neil Smith Post-Production / VFX Post-Production / VFX Company: The Mill VFX Producer: Sophie Hogg 2D Artists: Iwan Zwarts, Gary Driver, Chris Scott, Siro Valente 3D Artists: Rob Holmes, James Mulholland, Andreas Greichen, Michael Hunault, Jon Wood, Sauce Vilas, Benoit Moranne, Philip Maddock Matte Painting: Jiyoung Lee, Henrik Holmberg, German Casado, Romaine Simonnet, Alex Caldow Colourist: Mick Vincent The power of the 'Lynx' effect can even prevent world destruction, according to BBH's new campaign for the deodorant brand. In the latest spot for Axe directed by Rupert Sanders out of MJZ, 'Call to Arms' plays on the concept that men are less aggressive when they are in love. In a series of vignettes we see potentially catastrophic situations averted by the power of Axe's new deodorant named Peace. From dictator doppelgangers including North Korea's Kim Jong-un and the former Iranian president Mahmoud Ahmadinejad looking full of menace until the Axe effect kicks campaign is also being pushed online using the hashtag #Kissforpeace. The TV Commercial Ad titled Call to Arms was done by The Mill advertising agency for product: Axe Deodorant (brand: Axe) in United States. It was released in the Feb 2014.
