Behind the Scenes of Smirnoff 'We Do Atomic'

In order to create this intensely enjoyable spot, our team delved into the intricate world of transformations, where characters seamlessly morphed into four distinct spheres, each symbolizing an element of their costume. It may sound cliche, but from the day the scripts and The Sacred Egg’s treatment hit our inboxes, we were sold. The creative was pleasingly simple, but we knew the VFX production would be anything but... It was clear from the outset that there was no margin for error when lining up the live action performances not only with each other, but also the garment ball characters they transition into. We caught up with our exceptionally talented team to tell you a little more about this technically challenging but wildly rewarding film. Discover more & get in touch with our teams here: FOLLOW US Website: LinkedIn: Instagram: Facebook: CREDITS Full Credits here