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In Europe's major cities, thousands of pedestrians are victims of traffic accidents every year. In the Paris region alone, there are more than 4,500. The Agency Serviceplan France and the French road safety authority DRIEA (Direction Régionale et Interdépartementale de l'Equipement et l'Aménagement) draw attention to this security risk with a spectacular campaign – creative, interactive, but also drastic. All information:
