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A comparison of the original stock wildlife footage and the doctored footage used for Asian Poweraid sports “very real power“ campaign. The advertising company was Wieden & Kennedy and the campaign won a Cannes lion advertising award. Compositing software such as Adobe After Effects or Shake has been used to insert images of kayakers recorded in a pool or lake into existing wildlife footage of a leaping orca. Wild orcas are too careful to do something as reckless as this. agency Wieden Kennedy, Por
