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Riding Range With Marshall Mcluhan (1995) Herbert Marshall McLuhan (July 21, 1911—December 31, 1980) was a Canadian futurist, academic and one of the founders of modern media studies. He was born to Elsie and Herbert McLuhan in Edmonton, Alberta, Canada, and raised in a Baptist Scottish-Irish family. He later converted to Roman Catholicism. McLuhan would remain a strong Catholic throughout his career. Some argue that his religion played a heavy role in his philosophical studies. McLuhan became a pop culture figure in the 1960s with the publication of Understanding Media: The Extensions of Man (McGraw-Hill, 1964) and The Medium is the Massage: An Inventory of Effects (with designer Quentin Fiore, Random House, 1967). Famous for coining the phrases “The medium is the message“ (he later published a book whose title was a play on this phrase—The Medium is the Massage) and “the global village“, McLuhan becam
