What makes great car design

Martin Smith is Executive Design Director, Ford of Europe, also responsible for design at Ford Asia Pacific. Highly regarded within the industry, Smith introduced Kinetic Design to Ford -- the unique design language that has shaped all European Fords during the past decade. Prior to joining Ford of Europe in 2004, Smith was Executive Director Design for Opel and Vauxhall. He began his career as designer for Porsche A.G. in 1973. “For me, inspiration comes from working with a very talented group of design