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Getting a demo cut is tough work: the cost, the slog, the hours of work to get a scratchy white-noise tape down that might do just enough justice for your sound to peer through. How do you stand out in the midst of millions of emerging artists in the glut of the internet? For the 84 acts chosen from a pool of over 9,000 applicants to take part in the Converse Rubber Tracks global studio takeover, the path got a whole lot clearer. Those bands and artists, plucked from over 25 countries, were given the oppor
