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Subscribe to DJ Mag TV: In the beginning, DJs were faceless human jukeboxes that played at the whim of their audience. When dance culture boomed DJs became superstars, and fame and ego replaced love of the music. Luciano represents a third way: he is both a single-minded artist completely devoted to music, and a performer whose charisma is an intrinsic part of his global appeal. Luciano fuses art and fame like no other DJ. As a result the humble, Swiss-Chilean DJ, producer and boss o
