Design Thinking | Doreen Lorenzo | TEDxUTAustin

When’s the last time you worked together on a team to attack a problem? Better yet, when was the last time you did that for a class project? Seemingly, our education today has diverged from attacking cases to memorizing books. To talk more about some of these ideas is the Assistant Dean of the new School of Design and Creative technologies, Doreen Lorenzo. Doreen Lorenzo is a successful leader of global creative firms who advised Fortune 100 companies on design and innovation for decades. In March 2016, she was appointed as the Director of the Center for Integrated Design, in September 2017 she was promoted to Assistant Dean of the new School of Design and Creative Technologies. From 2013 to 2015, Doreen was president of Quirky. Prior, she worked at frog design for 16 years, including seven years as president. While president, she drove strategy, oversaw worldwide operations and delivery, and led the iconic firm to record growth. Doreen earned her MA in communication and media studies from Boston University and a BA in theater from SUNY, Stony Brook. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at