The Motown music machine ruled the airwaves in the 60's with light but substantial pop music that set the trend for the music that followed. Berry Gordy avoided any kind of controversy in the songs that were released until 1968 when social issues began to influence the message songs like “Love Child“ from the Supremes, “Cloud Nine“ by the Temptations and “I Heard It Through The Grapevine“ by Marvin Gaye proved that it was possible to broach difficult topics without compromising the popularity of the song. It did involve changes to the classic Motown formula that actually raised the bar for pop and soul music. Norman Whitfield was not afraid to tinker with the formula and after The Temptations recorded “Ain't Too Proud To Beg“ and it hit big, replacing Smokey Robinson as producer from 1966 to 1974. His experiments brought even more critical and commercial success to the label. Working with established groups was confining to him as his vision for each song was d
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