Nicholas Day - Crazy Is Good: How Anyone Can Make A Big Impression With Killer UA Creative

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20 Jan 2020

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Nicholas Day Creative Director Plarium Global Ltd Plarium has been putting out some pretty weird big-budget commercials for Raid: Shadow Legends lately. An Orc working through an identity crisis. Medieval fantasy warriors in emotional support groups. In this talk, I’ll share why we’ve taken this approach, and how smaller indie studios without massive CG teams and big marketing budgets might want to try getting a little crazy themselves. #GamesGathering2019Kiev #gamedev #Kiev #Ukraine

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