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In 2003, a Silicon Valley startup called Tesla Motors came up with an ambitious plan that would transform the auto industry. Founders Martin Eberhard and Marc Tarpenning set out to redefine the electric car. Cars that everyone would want— affordable, environmentally friendly and fast. Their master plan started with a low volume of expensive but alluring electric sports cars. In 2004, well-known entrepreneur and SpaceX CEO Elon Musk invested millions of his own money and eventually became CEO. In less than
