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The quantity and quality of counterfeit sneakers has never been greater. As online sales boom, many buyers are deliberately choosing the steal over the real. 00:00 - The counterfeit epidemic 00:57 - How does eBay authenticate goods? 03:34 - What is driving the counterfeit boom? 05:24 - How is the sneaker resale market affecting counterfeits? 07:11 - What is the role of influencers? 08:56 - China: the world’s counterfeit capital 10:45 - Is sneaker counterfeiting a victimless crime? 11:59 - Can counterfeit production be stopped? Sign up to our weekly financial newsletter to keep up to date: Watch our film about the future of shopping: How does e-commerce look different in Africa? Is China’s export boom coming to an end? Has fashion become the new asset class? What is the international future of Amazon?
