What is Affiliate Marketing

What is Affiliate Marketing Affiliate Marketing is an online marketing advertising channel that puts merchants in charge of an online marketing sales force. Merchants look to earn revenue from sale of their products or services, pay affiliates (publishers) who want to earn revenue from placement of product banners or text links on their site. Merchants only pay affiliate partners for results, such as a lead or a purchase “pay-for-performance”. Allows merchant to effectively expand reach and brand marketing, while at the same time managing marketing ROI. Also known as... Associate Program Internet Affiliate Marketing Direct Marketing Performance Marketing Partner Marketing Pay-Per-Performance Marketing Referral Program There are four key players in any affiliate program: The Affiliate (Publisher) The Merchant (Advertiser) The Affiliate Network Outsourced Program Managers (OPMs)