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What Creates Engagement on Instagram 2023. Instagram expert Data Mining Mike explains in this Helpful DYI Big Data analysis. 1. What is the Best Time to Upload to Instagram in 2023? While most content uploads happen between the 1500 to 2200 Zulu time hour, the time-window for the maximum engagement is 0500 to 0800 Zulu (9-12 PST). Hello world my name is data mining Mike I'm a data scientist and machine learning researcher with the blooming biz media network and today we are going into a big data Instagram study in which answering the top Instagram related questions. These questions are: What is the Best time to upload to Instagram? How do hashtags factor into engagement on Instagram? How long will content take to reach the maximum engagement on Instagram? What ‘day of the week’ is best to upload to Instagram? What Month(s) is best to Upload to Instagram? I am highly confident at the end of this period of instruction you will be able to take what you have learned and get a lot more engagement on Instagram. and that's called value and because of that you should like this video; remember that sharing is caring and subscribing gives you more value. If you want to watch the more nerdier video, where I explore the data in python, check out this video here (Point up to left) In the video description is the link to the blog article with access to the datasets and code so you can replicate the findings yourself. And that’s called SCIENCE And if you think I'm wrong go ahead and prove it to me in the comments below! (Swing axe and hit bell) This was apparent in the small-dataset, when comparing average engagement against upload hour, the resulting distribution was multimodal with two distinct peaks; 0500 to 0800z and 1500 to 2200z. The (0500-0800z) peak was smaller in the smaller set, relative to the 1500-2200z, but when compared against the bigger-dataset, the bell-shaped window became more distinct. After creating the feature: Engagement Per Like, the bell-shaped curve was magnified, showcasing 0500-0800z as the highest peak of engagement when plotting EPL against upload hour. Additionally, a very minimal engagement rate was evident between the 1500-2200z window, in contrast the 0500-0800z factored 2.1 times the amount of engagement compared to the 1500-2200z window. 2. How do hashtags factor into engagement on Instagram? According to the data, hashtags have very minimal factor in engagement; If anything one or zero hashtags is better than two or more hashtags. You should stop using hashtags and you can learn more about that in this video here (POINT up to the left) 3. How long will content take to reach the maximum engagement on Instagram? According to the data, content has a lifecycle with a maturation process. the 300-500-day window seems to double in engagement, then double again at the 700-day mark. The highest amount of engagement will occur at approximately the 700-day mark. Content engagement peaks and drops dramatically after the 600–800-day mark. 4. What ‘day of the week’ is best to upload to Instagram? The data seems to suggest that there is no particular ‘day of the week’ that engagement increases on Instagram. 5. What ‘day(s) of the month’ are best to upload to Instagram? The data suggests the days ( 20th – 31st ) of every month, are the days with the highest spikes of commenting engagement. 6. What Month(s) is best to Upload to Instagram? There appears the audience gives out 'spikes-of-likes' on odd months: 1,3,5,7, and 11; The highest month being July. In closing, after observation of the data, the null-hypothesis is rejected in favor of the alternative-hypothesis: the distribution of user-engagement is not random. First, all available engagement metrics indicate that 0500-0800 Zulu time is the prime-time for audience engagement. Second, the use of hashtags was detrimental to content engagement with a graph indicating an asymptotic decrease after the use of more than one hashtag per piece of content. Third, content visibility appears to be a maturation process with a maximum life around 800 days. Lastly, there appears to be no particular day of the week that to upload. at the same time, the best ‘day(s) of the month’ to upload are between the 21st and 30. Oddly, the best months to upload to Instagram are the Odd months of 1,3,5,7,9. Link to the Blog with python code and datasets:
