SANTA CRUZ - Disarm Me (Official Music Video)

Heading into Friday’s album release, internationally acclaimed ‘80s-influenced hard rockers SANTA CRUZ release the music video for “Disarm Me,” the third single from the group's upcoming new album, “The Return of the Kings.” Once again filmed by Vicente Cordero of Industrialism Films (Black Veil Brides, Queensryche, Cradle of Filth) and filmed in Los Angeles it captures the spirit perfectly and the song and video showcase another facet of Santa Cruz’ latest effort. “’Disarm Me’ is a power ballad and I went deeply personal with the lyrics,” explains singer/guitarist Archie Cruz. “I think it’s gonna connect with a lot of people, and be appreciated by the fans.” “Disarm Me” follows the traditional hard rock stylings of lead single “Under The Gun” and the amped up heavier call to arms “Here Comes The Revolution” leading to this Friday’s album release of the anticipated new full-length. “The Return Of The Kings” again features cover art by Tim Lenoir (Guns n’ Roses, The Rolling Stones), and released on jewelcase CD and limited-edition colored vinyl (200 copies) on Aug. 26th in retail stores or order direct now at , our webstore or “I feel like this is my absolute best work so far,” further says Cruz. “Having written all the songs, played all the instruments, and co-produced the record I feel like this album truly represents me as a musician and an artist. I don’t think anybody will be disappointed on this banger of a record.” Archie Cruz recorded “The Return Of The Kings” – the follow-up to 2019’s “Katharsis” – as a one-man studio project through 2020 and 2021 in his Native Finland with co-producer Otto Halonen (Apocalyptica, Hevisaurus, Wheel) and mastered by Svante Forsbeck at the esteemed Sonic Pump Studios. To fully enact the vision for the new record in the live setting he has turned to the modern Los Angeles hard rock revival which sees Finnish frontman/guitarist and founding member Archie Cruz now joined by the Los Angeles-based trio of guitarist Jerry Jade (BAD GVY), bassist Tommy Bradley (REVELRY GANG), and drummer Randy McDemian (ABRAHADABRA CLOTHING) paying tribute to the old-school Sunset Strip influences while also reinforcing the updated take on the sound that has allowed SANTA CRUZ to win over audiences worldwide.