The making of Bring Our World Back to Life | Behind The Scenes | WWF

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15 Dec 2022

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Discover how our new brand advert ‘Bring Our World Back to Life’… came to life! Key collaborators from WWF and creative agencies take you through the ad’s creation – from concept to postproduction. See how the creative team used Artificial Intelligence to create ‘Destruction’, a CGI monster of fire and melting ice caps, with exclusive test footage… and a few bloopers! To learn more about our Back To Life campaign, visit: For more updates about our work, subscribe to our channel! Follow us for regular updates: Website: Facebook: Instagram: Twitter:

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