Starting from the local culture, the Jianye & H·Brothers Movie Town starts from the immersive movie scene, with movie-themed performing arts as the core, creating an immersive movie theater that integrates movie interactive amusement, movie cultural experience, movie-themed inn, folk custom and intangible cultural heritage experience. At the beginning of its opening, the Jianye & H·Brothers Movie Town was ranked in the top 4 in the official ranking of “Tourist Attractions Everyone Loves to Visit“ on the Tiktok platform, along with Tiananmen Square in Beijing, the Bund in Shanghai and Huangshan in Anhui. On September 21, 2019, the premiere ceremony of Jianye & H·Brothers Movie Town, a cultural and tourism masterpiece that the people of Central Plains awaited finally unveiled. Then, the National Day Golden Week followed, and the 7 days accumulated traffic of nearly 200,000 passengers, realizing the new integration of “movie culture Central Plains culture“,
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