John Marshall: 3 strategies for effectively talking about climate change | TED Countdown

Take action on climate change at . Which sounds more urgent: “global warming“ or “pollution blanket overheating planet“? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change — and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat. Countdown is TED’s global initiative to accelerate solutions to the climate crisis. The goal: to build a better future by cutting greenhouse gas emissions in half by 2030, in the race to a zero-carbon world. Get involved at Follow Countdown on Twitter: Follow Countdown on Instagram: Become a TED Member: TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at