AFEW GOODS YAMASURA SOIL - Documentary - How we created our first very own shoe

After almost 2 decades in the Sneaker Business and with various collaborations, we are very proud to present our very first own shoe, the “Yamasura“. It took us over 3 Years, to turn our idea of a sustainable shoe within a timeless silhouette, into reality. The Yamasura features several vegan types of leather sourced all over Europe, as well as recycled elements. When it comes to the midsole, the heart of the shoe, we took inspiration from the legendary Ferrari Testarossa. The sleek design as well as the distinctive air vents are reflected in the sole of the YAMASURA, which is made out of an innovative algae EVA provided by BLOOM. Algae is the fastest growing plant on earth and became a threat to other plants due to global warming. We wanted to turn something negative into something positive. Purifying 16 liters of water and cleaning 10 m³ of air with each sole. The Afew Goods Yamasura “Soil“ will release on Saturday 31st of July - INSTORE & ONLINE #afewgoods #madebyculture #yamasura