Mario M. Polegato, inventor and entrepreneur (GEOX), Italy

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29 Mar 2023

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Meet Mario Moretti Polegato, founder and chairman of GEOX -- Italy's largest shoe making company and one of the world's largest casual footwear brands. Formerly a winemaker, he invented a breathable shoe dismissed by most in the industry. So he decided to enter the shoe trade himself. Case study: Breathable Shoes - Branding Success through Patenting By Jean-François Arrou-Vignod for WIPO.

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