A mistake, bug, cant — shameful and awful. Someday educated society decided and all the people beleived. Many people on the way to their target give up after first losing. But paradox is that to become successful impossible unless to know perfectly the art of giving up. Moreover, more “falls“ are better... On the example of personal experience Igor Mann, “MIF“ publishing house co-founder and couching trainer. With the topic “ Give up... Continue“ on TEDxNevaRiver. Candidate of Economic Sciences. Honorary Professor of Business School “Synergy“. The best marketing manager in Russia and the CIS (2015). Awarded by the Sign of the Marketers Guild for Merits in Marketing. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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