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Serif TV by Ronan and Erwan Bouroullec for Samsung has L shaped frame

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French designers Ronan and Erwan Bouroullec are launching their first electronics product – a flat television for Samsung that is outlined by an I-shaped frame. First unveiled earlier today in an exclusive Dezeen movie, the Serif TV is a result of a collaboration between the designers – better known for their furniture, homeware and installations – and the Korean electronics brand's head of visual display design Yun-Je Kang to create the Serif TV. Its colourful frame was designed to fit better within the

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