ICON 3D VULCAN II PRINTER

Using a 4K professional camera, we shot studio-quality footage of ICON's assembly process, materials, and state-of-the-art 3D printer, the Vulcan II. Our videographer and creative team worked tirelessly, onsite and off, to ensure that every shot told the story of what it takes to build a house in the 21st century. Unveiled as part of SXSW 2019, the Vulcan II stands to revolutionize the homebuilding industry and bring 3D homes to the developing world -- all of which makes ICON one of the biggest things to happen to human housing in over a century. We are only too proud to be able to amplify the ICON story through the lens of Kulture Digital. With a client like ICON, the story practically writes itself - but that story can always be polished and perfected with professional-quality video. There is no business - big or small, innovative or traditional - that won't benefit from a beautifully crafted video. Our team here at Kulture strives to produce video content every bit as important and revitalizing as the w